London-based
design resource studio Material Lab is going back to basics at Surface Design
2013 by making the latest products and innovations the centrepiece of their
show.
Based
at The Business Design Centre in London, the 2013 Surface Design Show from 5-7
February welcomes interior designers and architects who come to the event to
source new and inspiring products for commercial projects.
The
award-winning studio is teaming up with partners Armourcoat, Formica Group,
Johnson Tiles, Karndean Designflooring, Modulyss and Tektura to create a raw
minimalist ‘gallery’ display of the hottest current and upcoming trends in
surface design, with individual plinths showcasing the different materials to
full effect.
Jim
Biddulph, Projects & Materials Co-ordinator at Material Lab, says: “Surface
Design is the only show for architects and designers which is dedicated to the latest
innovative materials, and for us and our partners it’s a must-have opportunity
to demonstrate the wealth of creativeness we have under one roof at Mat Lab, and
our partners’ forward-thinking approach to modern surface design.
“This
year we decided to make the materials the stars of our stand. We’re letting the
products speak for themselves through unique solo displays allowing visitors to
truly get up close and discover the latest, exciting surfaces available from
our partners.
“It’s
going to be a very tactile stand, we’re encouraging visitors to look, touch,
feel – really immerse themselves, because there’s going to be plenty of
interesting products to reveal. We’re hugely proud to represent our brands
alongside what we promise will be some of the most inspiring materials from
across the world.”
Visitors
to Mat Lab’s stand 276 will also be encouraged to truly get involved with the
display by taking a photo of themselves inside one of the crate installations.
Visitors then take a picture of themselves to be shared via Instagram/Twitter -
hash tag with #MatLabCrate – with the most innovative, creative entry winning a
new iPad Mini.
No comments:
Post a Comment