ArmourFX ad campaign 2014

Sneak peek of our new ArmourFX ad campaign for the New Year.

The image is from the recently completed '50 Post Office Square' development in Boston by Elkus Manfredi Architects, with a really cool white Spatulata finish.  Designed, Detailed, Delivered!

Timber and Tyres

With effects ranging from natural wooden planks with an exposed grain detail to urban tyre treads, ArmourFX® cast panels are designed for decorative wall cladding – ideal for interior theming and branding. 

Available in four standard colours and either textured or a smooth finish, cast panels can also be custom colour and finish matched. The panels are tough and durable, cast from a polymer modified gypsum mix with post-consumer recycled material. When ready, the panels are delivered direct from a single source workshop in custom-made packaging to ensure safe arrival on site. The panels are then simply applied directly to the wall using high-grade gypsum adhesive, and can be cut on-site as required.

Custom designs - such as 'tyre-tread' panels (pictured below), can be created for a particular client or project.  Visit www.armourfx.com for more information.

ArmourFX 'timber' effect panels

These are the new adverts running in July issues of 'Retail Focus', 'Hospitality Interiors' and 'FX' magazines in the UK - and look stunning!

The full and half page ads use the ArmourFX 'timber' effect panel launched at DX London in May.  The panels are lightweight, can be cut on-site, and are simply fixed to the wall with BondPlast adhesive, but create this highly original deep grain timber effect.

Hospitality Design

We’re really excited to be at HD, in its new home at Mandalay Bay Convention Center.   We'll be presenting our new custom-made decorative wall panel system, evolved from our renowned range of applied seamless wall finishes – ArmourFX.

Our team of specialist designers and artisan plasterers based in Las Vegas can work with clients to create integrated custom wall panel systems or design statement single artwork pieces.  We can even include corporate logos or themed colours and finish techniques.    Once finished, the panels are delivered direct from our single source workshop in custom-made foam packaging to ensure safe arrival on site.  As all modular systems, the panels can be hung and removed as required, with no specialist installation necessary.

We invite clients to visit us at the show at booth #5066, where we are demonstrating the use and application of ArmourFX in a hospitality setting. 

Register to the expo for FREE - click here;

 http://registration3.experientevent.com/showHDE131/default.aspx?Flowcode=ATT&SOURCE=HDGUEST 

That's a wrap!

The new Armourcoat van presents ArmourFX with new wrap graphics to the back doors. The van delivers material to our UK contract projects, mainly in London and the South East, so will hopefully generate a lot of interest.  Look out London!

ArmourFX ad campaign 2013

Here's a preview of our new ad campaign for ArmourFX for UK trade magazines.  The image is a modular panel system using ArmourCast GRG panels - which uses 50% recycled marble.  Stunning!

Looking in the Mirror

We were pleased to help TV set designer Byron Broadbent last month with the supply of ArmourFX panels and Sculptural artwork for the filming of Channel 4's 'Black Mirror'.  Written by Charlie Brooker the satirical three-part drama series will be aired next Spring.  Byron commented "the set looks great and the panels really helped in bringing the look together."  Glad to assist Byron!

ArmourFX welcomed at Comfort Inn and Comfort Suites

Armourcoat’s new modular decorative panel system, ArmourFX, has been specified in America as a welcome wall backdrop as part of the ‘Your First Impression’ brand programme for Comfort Inn and Comfort Suites.

The Choice Hotels International brand programme takes the hotel guest's first impression to a new level, including a new signature front desk experience at each of the 2,000 franchised Comfort locations in the USA. The front desk will feature a redesigned welcome wall incorporating a reception desk with a stone panel with soft integrated lighting.

“The new welcome wall is a great addition to the Comfort Inn and Comfort Suites’ ‘Your First Impression’ programme,” says Christina Williamson, Senior Director & Head of Domestic Brand Management for Comfort Inn of Choice Hotels International.  “It gives travellers a warm feeling of comfort and really sets the tone for their stay.”

Armourcoat, working closely with the design team at Choice Hotels International, developed a custom-made panel using specialist textured plaster techniques to emulate natural travertine stone. A raised brand logo and welcoming candle lighting complete the effect.  As part of the ‘Your First Impression’ programme, the welcome walls will be introduced next year, working within the brand family's overarching strategy to refresh and redefine.  The full enhancement programme is scheduled to be complete by 2015.

ArmourFX, evolved from Armourcoat’s renowned range of applied seamless plaster wall finishes, can be used to create highly original integrated custom wall panel systems, signage or design statement single artwork pieces.  Visit www.armourfx.com.

100% Success!

The recent 100% Design London show as a great success with over 25,000 architects and designers visiting the event at London's Earls Court exhibition centre.  We used the event to launch ArmourFX in the UK and four new Sculptural designs.

Finishing touches

We're applying the finishing touches to our exhibition stand at 100% Design next week (E151, 19-22 September, Earls Court, London).  The ArmourFX panels look great!

 Above/below: Specialists add the finishing touches to a custom ArmourFX modular panel presentation in a concrete finish.

ArmourFX®

Armourcoat will introduce ArmourFX® - custom-made decorative wall panels, evolved from their renowned range of applied seamless wall finishes - at 100% Design London in September.

ArmourFX® decorative wall panel systems include finishes and substrates suitable for all applications; from retail to residential, hotel to healthcare. Armourcoat's specialist designers and artisan plasterers can create integrated custom wall panel systems or design statement single artwork pieces. ArmourFX® panels are delivered direct from a single source workshop in custom-made packaging to ensure safe arrival on site.

As all modular systems, the panels can be hung and removed as required, with no specialist installation required. All panels are provided with finished edges and are ready for hanging with French cleats or 'Z' clips. Plaster finishes are applied to flame retardant formaldehyde-free MDF, Sculptural pieces are made from non-combustible mineral plaster.

An array of global projects for an impressive list of international blue chip clients in commercial, retail and domestic sectors have established Armourcoat as a leading supplier of high quality surface finishes. Expert advice will be available on the stand (E151 ‘Eco Design & Build’), together with stunning examples of the full range of decorative finishes available from Armourcoat.

For more information visit www.armourfx.com.