Whiter Than White

Armourcoat were pleased to participate in the inaugural exhibition by Materials Council, entitled ‘Whiter than White’ at Super Brands (London Design Festival, 20-23 September).  Co-located with Tent London at the Old Truman Brewery, Super Brands is an interiors trade fair exclusively for established global design brands.

‘Whiter than White’ considered an exploration of the pursuit of whiteness in the built environment, by showcasing a highly-curated selection of architectural materials and finishes.

Small and large-scale samples across a range of architectural materials – including Armourcoat polished plaster – demonstrated the options available to an architect when selecting the materials that shape our surroundings and how these choices influence our experience of the built environment.

Materials Council was established by Ian Hunter and Brad Turner, former materials researchers at Foster + Partners architects, and founding partner Architonic.