Armourcoat has led the world developing polished plaster, sculptural effects and high performance surface finishes since 1986.

Now a global brand operating in over 70 countries, we are committed to technical excellence. With an outstanding product range featuring recycled material and low VOCs, Armourcoat remain at the forefront of sustainable decorative surface solutions.

Blog by Armourcoat Group Marketing Director Daniel Nevitt.

The views expressed are those of the author and do not necessarily represent the views of, and should not be attributed to, Armourcoat Ltd.


Friday 13 March 2015

Retail Design Expo

March is a busy month for exhibitions both in the UK and internationally.  We presented new wall finishes and colours at the Retail Design Expo in London this week - including our new on-trend metal rust finish.  

Located at London's iconic Olympia exhibition centre, Retail Design Expo brought together over 130 exhibitors from all branches of retail design, marketing and visual merchandising.  The show drew record-breaking crowds over the two days, proof that Retail Design Expo has firmly established itself on the business calendar.  Article here - Retail Design Expo 2015: Visitors and exhibitors already planning 2016 return



The ArmourColor Rusteel finish offers an authentic rusted iron or patina effect, creating an aged, weather-beaten, metal surface.  This time-worn finish similar to weathering (or Corten) steel is created from a water-based paint with metal particles which naturally tarnish when activated.  A sealer coat is used once the desired effect is achieved and provides a further protective layer. 

Armourcoat also presented Timber-Effect panels cast from actual Douglas Fir timber planks. Two designs are available (‘original’ or ‘rugged’ shown here), made from a polymer-modified gypsum resin mix.  Timber-Effect panels have been creatively used to replace or match exotic timber such as Shou-Sugi-Ban Japanese charred planks or North American Mountain Pine Beetle blue-stain timber. 




Also this week, our Ukrainian agent Faktura UA exhibited with the ArtSpace Awards at the Kiev International Furniture Fair (KiFF), and our Chinese agent Lezard Design will be exhibiting at Design Shanghai at the end of this month.  In April, our Russian agent Studio A Dekor will be exhibiting at MosBuild.

Later this year, we will be returning to Decorex International in London following a ten-year hiatus. Decorex defines design; a uniquely British experience, internationally renowned for being the paramount event to discover the very best in luxury design. With a rich heritage of 38 years, Decorex provides a unique platform for launching into the most coveted end of the interior design world, and is the focus for an increasing number of specialist international exhibitors.  Visit Armourcoat at the show, from 20-23 September 2015, stand H31, Syon Park, London.

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