Armourcoat’s modular decorative panel system,
ArmourFX, has been approved as a welcome wall backdrop as part of the
‘Your First Impression’ brand program for Comfort Inn and Comfort
Suites.
Armourcoat, working closely with the design team at
Choice Hotels International, developed an end-to-end customer facing
and administrative solution, with tracking specific to the project and
client requirements. Named ArmourFX COMPLETE™, the service works with
the brand owner from product concept, site variables, final product and
delivery.
Enabled by a custom version of Relator™ integrated
CRM, Ordering and Billing system developed by Clarumedia, ArmourFX
COMPLETE™ provides contract and direct dealing to ensure full
involvement from start to finish with ultimate system transparency.
Armourcoat has led the world developing polished plaster, sculptural effects and high performance surface finishes since 1986.
Now a global brand operating in over 70 countries, we are committed to technical excellence. With an outstanding product range featuring recycled material and low VOCs, Armourcoat remain at the forefront of sustainable decorative surface solutions.
Blog by Armourcoat Group Marketing Director Daniel Nevitt.
The views expressed are those of the author and do not necessarily represent the views of, and should not be attributed to, Armourcoat Ltd.
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