Made in Britain

Stoves, one of the UK’s largest cooking brands, launched a national campaign last year to call for a standard 'Made in Britain' marque to be applied to all products manufactured in the UK.

This came after research uncovered widespread confusion amongst consumers about Made in Britain goods. The findings revealed that half of UK consumers are baffled when it comes to buying ‘British’, two-thirds (67%) want an official seal of approval to show products made in Britain and the majority (52%) think British brands should bring manufacturing back to the UK.

Following this call from the public Stoves launched a national competition amongst UK university design students and asked them to create a logo which could be used as a standard marque.  Hundreds of entries were received, but with the help of a judging panel of industry experts, Stoves unveiled the winning design by Cynthia Lee from Nottingham University.  To date, the campaign has received national press coverage, backing from prominent MPs - including Labour leader Ed Miliband (March 2012) - and UK manufacturers and the research findings have even been debated in the House of Commons.

Armourcoat are pleased to support the campaign, proudly promoting great British manufacturing for 25 years.